New websites are launched every day. Large companies introducing sites have hired someone to create the site, typically operate their own servers, and have an information technology (IT) department to provide security and monitor activity. Smaller businesses do not have the resources to have everything taken care of for them.
Owners of small businesses will often use website builders to create their sites, install anti-virus software, and attempt to manage with their own social media pages. That is an excellent start, but there are a few more things to consider before launching the site. One component that is essential for those who create or produce information, products, or images is piracy protection.
Online criminals are intelligent, flexible, and adaptable. Consultants, small businesses that develop websites for others, film and video producers, traders, authors, and photographers are vulnerable to copyright infringements and misrepresentation. Creators are at risk of having their pictures, videos, music, books, or courses offered online stolen or used without permission.
Criminals will use links to divert customers to their illegal websites. Websites are launched to offer pirated information or products at a lower price than the owner of the intellectual property. This activity costs creators significant amounts of revenue. It also places them at risk of losing credibility because bad reviews are posted just to deflect from their abilities or expertise.
Why Professional Protection is Needed
Finding infringement links or websites is extremely difficult. Many emanate from other countries, some are routed through several servers to make tracking virtually impossible, and links can be strikingly similar to real ones. Monitoring, removal of links and sites, and protection of new products while they are being launched is not easy. A business of one will simply not be able to handle piracy issues.
Detecting infringements takes special programs and platforms, as well as professionals who know how to recognize illegal activity. Some companies offer general piracy protections, while others specialize in specific industries. Pricing and services vary greatly so business owners will want to compare companies before selecting the best one to suit the needs and budget of the business. People ready to launch a new website can click here to begin researching companies.